Your data already has the answer.
Your ERP just won't show you.

ThoughtForge connects the dots across your ERP, POS, and inventory systems. Profit leaks, supersession opportunities, at-risk customers, dead capital — surfaced in plain English, every morning.

Built for the operators big SaaS forgot. The 1-10 location distributors who can't hire a 6-figure data analyst. We are that analyst — plus the team behind us.

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7 verticals · 188 plugins · Multi-tenant

Built by the industry.
For the industry.

Not a VC. Not a consultant. Not a tourist.
Operated multi-state parts distribution — at scale, in real markets
Built and scaled industry software thousands of distributors rely on every day
Managed collision parts supply chains touching every major insurer, MSO, and bodyshop network
Sat across the table from manufacturers, PE investors, and franchise rooftops
Trained the implementation teams that scale ERP rollouts across hundreds of parts distributors
Driven triple-digit growth at industry-defining marketplaces connecting parts to bodyshops, recyclers, and insurance
Run every chair — counter, warehouse, AR desk, executive suite. Not just one of them.
Worked across recyclers, OEs, aftermarket, MSOs, fleets, government organizations, and insurance carriers
We're not building this for the giants. We're building it for the operators they're trying to crush.
We worked it.
We lived it.
We know it.
We believe in it.

Decades of "I've seen this movie before" — condensed into a single intelligence layer.

THE FRONT
Counter sales, account management, quotes, customer outreach, marketing campaigns, sales territories.
THE FLOOR
Receiving, bin layout, cycle counts, inter-location transfers, stockouts, supersessions, returns and cores.
THE BACK OFFICE
AR aging, collections, DSO, vendor invoice reconciliation, cash conversion, AP, credit risk, fraud watch.

What we surfaced for ONE distributor

All real numbers. All from data their ERP already had.
$84K
Margin leaked from salesperson discounts
5,093
SKUs stocked out with proven demand
$1.9M
Revenue at risk · 1,224 declining accounts
$430K
Aged inventory · 967 SKUs > 180d idle
$4.18M
Stuck in cores, warranty, defect inventory
891
Single-line accounts ripe for cross-sell
87/100
Universal Health Score · single ops snapshot, daily
154K
OEM cross-references catalogued
300
Parts priced below your cost
993
Deleted payment receipts (fraud watch)
3,441
B2B portal logins · 0 orders (broken!)
221
Day cash conversion cycle (capital trapped)
Multiple
Top vendors going dormant · vendor anomaly

What ThoughtForge actually surfaces

Every line below is a real finding from real distributor data. Your ERP knew. It just couldn't connect the dots.

PROFIT LEAK
$84,827 leaked from salesperson discounts
3,819 individual discounts off list price. Top 10 worst by salesperson, account, and product — drilled down to fix.
SUPERSESSION OPPORTUNITY
An OEM replaced your part. Your ERP didn't know. You're sitting on dead stock.
A part superseded weeks ago. Your ERP didn't flag it. The dead-stock SKU sits on your shelf. ThoughtForge surfaces the supersession the moment it shows up in your data — on your morning briefing, ready to act on.
AT-RISK CUSTOMERS
$1.9M revenue at risk · 1,224 accounts dropping ≥50%
Velocity drops, dormancy patterns, AR exposure spikes — all surfaced as a daily morning briefing.
CROSS-SELL
891 accounts buy ONE line code only
Highest-ROI cross-sell list — accounts already buying you, just not buying enough. Ranked by total $ for prioritization.
STUCK CAPITAL
$4.18M frozen in cores, warranty, defect inventory
We surface it by SKU + location. Fix the vendor return process or scrap.
DEAD STOCK
$430K aged inventory · 967 SKUs idle 180+ days
"True valuable overstock" — slow-moving but not dead. Returnable to vendor or convertible to revenue.
PRICING BUG
300 parts priced below your cost
Each one bleeds money on every sale. Found in your existing ERP data; flagged with severity ranking.
FRAUD WATCH
993 received-on-account payments deleted in 24 months
Top 30 by amount with deleted-by user. Audit trail surfaced — you decide if it's process or theft.
B2B PORTAL LEAK
3,441 logins · 283 active users · ZERO orders
Customers log into your portal and bounce. Either the integration is broken or there's no value driving them to order. Surfaced on your dashboard before it becomes churn.
CASH CONVERSION
221-day cash conversion cycle — capital trapped
DSO 20 (collect fast, great) + DIO 231 (inventory sits forever) − DPO 30 (pay too fast). Each lever explained.
VENDOR ANOMALY
Multiple vendors going dormant
Significant lifetime PO history with multiple top suppliers — but no orders in months. Did you switch suppliers, or is the relationship rotting?
SALES VELOCITY
Counter-person performance ranked weekly
28 dispatchers · 32K lines · who's the rainmaker, who's coasting. Plus before/after dashboards for coaching.
OPERATIONS GAP
$295K shrinkage cost · 3,093 lost units
Cycle count adjustments tracked by reason. Patterns by user, by SKU, by location — root cause visible.
ACCOUNT REPS DRIFT
Most distributors have 15-25 reps tagged in their customer master · only a third are active
Inactive reps still tagged on accounts everywhere. Cleanup opportunity surfaced, not buried in the ERP.
CREDIT RISK
Top AR account · 25% over credit limit
Your highest-exposure customer · past due · over limit. The conversation that has to happen today.
AI ASSISTANT
Smith answers in plain English
"Show me body shops that dropped >50% MoM." "Which line codes are stuck < 0.25 turns?" "Top 20 customers in zip 33132 not buying brake pads." Plain question, real answer, no SQL, no BI training.
EXTERNAL ENRICHMENT
Public market intel woven into your dashboard
Recall data, weather alerts, commodity pricing, public filings — pulled from public sources and surfaced inside your view. Your dashboard knows about the world outside your warehouse.
EVERY CARD CLICKABLE
Click any number → table + Download / Email / Ask Smith
No "go ask the analyst." Every card opens a drill table with the actual accounts, SKUs, and dollar amounts. One click to export, email, or send to Smith. Action, built into every screen.
⚡ FLAGSHIP FEATURE · NOTHING ELSE LIKE IT

Forge Lab

The consultant you can't afford to hire — built into your dashboard.

Drop your data. Pick a scenario. Get a board-ready answer in 60 seconds. 22 strategic scenarios the average distributor would otherwise pay $5K-$50K per engagement to a consultant — and wait 4 weeks for the answer.

💰
CASH + MARGIN
Fire-this-customer score
Tariff / cost-shock pass-through
Dead stock liquidation playbook
DSO tightening / terms renegotiation
👥
PEOPLE
Sales rep restructure / commission redesign
Account reshuffle (top vs bottom reps)
Hire vs don't hire ROI
🏛️
CAPITAL
Lease vs buy real estate
Acquisition score (target evaluation)
Owner exit valuation
Cost of expansion (new location)
⚠️
RISK
MSO ownership-change response
Brand / line cull score
Vendor concentration / single-source risk
📊
PORTFOLIO
Customer profitability ABC/XYZ
Account-segment growth model
🔧
OPERATIONS
Score an offer (bulk-buy quote)
Expand territory (new ZIPs)
Off-list orders · Vendor switch
Compare carriers · Add a product line
⚡ Forge an answer in 60 seconds
vs $5K-$50K · 4-week consultant
7 VERTICALS · BUILT DEEP, NOT GENERIC

Generic SaaS gives you 5 plugins per vertical. We built dozens.

Every vertical gets purpose-built dashboards, not a generic shoehorn.

DISTRIBUTOR
53 plugins
Sales 37 · Owner Cockpit 7 · Profit & Growth 6 · Market Intel 7 (single + multi-loc)
SALVAGE
25 plugins
Yard mgmt · acquisition · vehicle ops · used parts · scrap futures · decision board
SERVICE CHAIN
20 plugins
Multi-shop ops · bay utilization · technician productivity · upsell/warranty · tire vendor mgmt
FRANCHISED DEALER
15 plugins
DMS sync · OEM program · counter ops · service dept · parts dept P&L
PLASTICS REMAN
15 plugins
Cover intake · MES production · DRP carriers · two-sided network · compliance · circular impact
REMAN / CORES
8 plugins
Bulk core crate tracker · vendor yield scorecard · live scrap ticker · reman P&L
PURPOSE-BUILT FEATURES · NOT FOUND IN GENERIC PLATFORMS

A few things you won't find in any other distributor SaaS:

🌪️
PLASTICS
Hurricane Demand Engine
Auto-pulls public weather alerts, predicts cover-demand spikes 3-7 days ahead. FL/GA/Gulf operators stock up before the storm hits.
📊
REMAN / SALVAGE
Live Scrap Ticker + Decision Board
Live commodity prices on cores + scrap metals. SELL / HOLD / PUSH recommendation board updates daily based on futures market.
🏭
PLASTICS
Compliance Scorecard
Audit-ready compliance tracker for circular-parts certification programs. VIN-of-origin traceability + 5-category repair coverage.
⚠️
COLLISION
MSO Concentration Risk
Tracks revenue exposure to Big-5 MSO chains. Flags when concentration crosses 35%.
🌐
PLASTICS
Two-Sided Body Shop Network
Maps shops you SELL to vs shops you SUPPLY (cover intake). Surfaces "supplier-only" shops worth converting to buyers.
📍
EVERY VERTICAL
Per-Location Reactive Filter
Click any location card → every KPI on the screen recalculates instantly. Mobile service trucks too. No page reload.

Across every part of the business

188 plugins live, each wired to your real data.

💰
Sales
Revenue, velocity, customer health, cross-sell
📦
Warehouse
Stockouts, bin layout, cycle counts, damage
🛒
Purchasing
Vendor reliability, sourcing, freight, rebates
📊
Accounting
AR aging, DSO, cash conversion, AR adjustments
🏪
Multi-Location
Network heatmap, transfer optimizer, P&L compare
🔌
Integrations
B2B portal, EDI integrations, channel sync
📡
Market & Intel
Pricing intelligence, competitive, demand heat
👑
Owner Cockpit
Health score, daily briefing, exception alerts, M&A readiness
📈
Profit + Growth
Margin lift opportunities, customer LTV, expansion ROI
🔧
IT Platform
Multi-tenant scoping, encryption, sync monitors, audit trails
🤖
Smith AI
Free-form ask — gets a real, drillable answer

How it works

90 seconds to first KPI. Twenty minutes to full setup. The rest runs by itself, every night.

1. Connect your ERP — 90 seconds

Drop your credentials into the onboarding wizard. Data starts flowing within 90 seconds — real-time via API for modern ERPs, daily FTP for legacy systems, or scheduled pulls for whatever you run. Watch your first KPIs populate live. Wired once, runs forever — zero ongoing effort.

2. We ingest + score every plugin

By morning, all 188 plugins reflect last night's data. Health scores, profit leaks, dormant accounts — every metric refreshed.

3. You get a daily morning briefing

Prioritized P1/P2/P3 list of what needs attention today. Click any card, drill into accounts, ask Smith for the why.

Why distributors choose ThoughtForge

BI tools cost a fortune and show you charts. We cost less and tell you what to DO with them.

🎯

Action, not analytics

Every card drills to the actual accounts and SKUs. No "go ask the analyst" — the answer is on the screen.

⚡

Live data — your speed, your stack

Real-time streaming via API · nightly FTP for legacy ERPs · scheduled hourly pulls for hybrid setups. You pick the cadence. Every plugin reflects fresh data by morning — no "data warehouse refresh in two weeks."

🔥

Forge Lab — strategic analysis on demand

Drop a file, pick a scenario — "fire-this-customer score," "tariff pass-through," "dead stock liquidation." Forge an answer in 60 seconds. Replaces the consultant you'd otherwise hire for $5K-$50K.

📉

Multi-tenant + multi-location

Single shop today, eight tomorrow, eighty next year. Network heatmap, cross-location margin, transfer optimizer.

💬

Smith — AI in plain English

Ask "which body shops dropped >50% MoM" and get a real answer. No SQL, no BI training, no learning curve.

🔒

Your data, your tenant

Multi-tenant from day one. Encrypted at rest. Your data lives only in your isolated tenant — we never look at it, mine it, aggregate it, or sell it.

📍

Per-location, per-division reactive filtering

Click any location, division, or service truck — every KPI on screen recalculates instantly. No page reload. No drill-down maze. The data follows the question.

🎯

Action, built into every screen

Click any number → drill table with actual accounts, SKUs, and dollar amounts. One click to Download CSV, Email the table, or send to Smith for follow-up. Insight that moves.

📧

Morning briefing in your inbox

Three bullets, every weekday at 6 AM. The exception, the win, the watch. Read it before your first coffee — walk into the office already knowing what matters today.

🚨

Smart alerts on the metrics that matter

Set thresholds — credit limit breach, AR aging spike, vendor going dormant, dead stock crossing 90 days. Get pinged the moment they cross. No more "I wish I'd known sooner."

🧠

Smith knows your vertical

Smith isn't a generic chatbot. Salvage operator? Smith answers in salvage language. Reman shop? Cores and yields. Collision-focused? MSO concentration and DRP carriers. The AI tunes itself to YOUR business model.

CLARITY · KNOW WHAT WE ARE, KNOW WHAT WE AREN'T

We're the intelligence layer.
Not a replacement for the rest of your stack.

Don't confuse us with the tools we sit alongside. ThoughtForge does ONE thing extremely well — turn your trapped data into decisions. Keep the rest of your stack exactly where it is.

❌ NOT AN ERP
We sit ON TOP of yours
Keep your distributor ERP exactly where it is. We pull from it, we don't replace it.
❌ NOT A PARTS CATALOG
ACES/PIES stays where it is
Catalog management is a different category. Keep your existing catalog provider running.
❌ NOT A MARKETPLACE
Your procurement rails stay wired
CCC, OpsTrax, Mitchell, PartsTrader — keep them all. We don't compete for that workflow.
❌ NOT GENERIC BI
We speak parts, not slides
Generic BI tools don't speak parts. We do — every plugin written in your language.
THIS IS ONE ASPECT · THE EMPIRE IS BIGGER

The Platform is one piece of what we're building.

More ways for parts distributors to win — coming this year. Strategic advisory. On-demand analysis as a service. Compliance audits. Peer benchmarking. Capital strategy. This isn't an AI company. This is real operators using AI to disrupt the rules the giants wrote — for the operators they wrote them against.Built by the same team. Same standard. Same skin in the game.

FULL DIVISION SLATE · COMING SOON

Ready to see your data tell the truth?

Run a live demo on seeded data — no signup required. See exactly what your dashboard would surface.

See live demo → Talk to us